The Dubai Airshow closed its doors with a sand storm for French aviation and the Rafale offer, deemed “uncompetitive”. An unexpected opportunity for the Eurofighter which is also on short final in India, but the performance of which in Libya however, paled in comparison to the French fighter.Once again French Industry had to make this known aggressively but without arrogantly relying on the only political halo effect which France enjoys after the Arab Spring. The British clearly won this communications battle.And the cold shower from the Swiss has not improved the tactical situation... Next not to be missed media occasion at the Singapore Airshow in February. Aero3A will be there to support its partners.
Aero3A, the agency in charge of communication for CORAC (Council for Civil Aeronautics Research), has designed and drives the CORAC website: www.aerorecherchecorac.com . This leading French agency specialized in communication for the aeronautics and defence industry is currently developing an international version of the site in English.
Over 1400 visitors to the forty-ninth Paris Air Show participated in the CORAC Contest organized by Aero3A. Fifty winners received “aero” prizes, including a trip to New York for two in an Air France A380!
Aero3A is a preferred communication partner for the Russian aeronautics industry at international shows and will be present at the MAKS air show, to be held near Moscow from August 16 to 19, 2011.
At the Paris Air Show 2011, apress conference set up by Aero3Afor Alexey Fedorov, President of IRKUT and Mikhail Pogosyan, Chairman of UAC, attracted more than 90 journalists. Renowned Russian harpist Yana Khurumova came to France specifically to provide entertainment for aVIP reception held by Aero3A for the launch of the MC-21 airliner, on the day of Russian Prime Minister Vladimir Putin's visit.
In 2011, Aero3A published a special supplement to NATION SHIELD JOURNAL, the official monthly publication in Arabic for the United Arab Emirates Armed Forces. President Nicolas Sarkozy wrote the preface for the issue, which was created in partnership with GICAT, GICAN, GIFAS and DGA and presented the French defence and security offer at IDEX/NAVDEX exhibition in Abu Dhabi. Following the Dubai Airshow last November, the next step for Aero3A to reinforce international Marketing and Communication support for its customers will be the Singapore Airshow, from 14th to 19th February, 2012.
SERVICE+ TV is Aero3A’s innovative concept developed in partnership with Activ’Company. It supplies over 1100 general-interest channels, 24-hour news channels and Web TV stations throughout the world with news images of two leading worldwide events, such as the Paris Air Show and the Eurosatory exhibition, a global event that focuses on land forces and security.
A first analysis of SERVICE+ TV deployment at the 2011 Paris Air Show showed 98% system reliability and a successful downloading rate of 99.5% for all countries taken together. High-definition video files were downloaded 1062 times in 55 countries between June 16 and July 10. Fifty-nine percent of downloading was outside France. According to a first estimate, the 2011 SERVICE+ TV Paris Air Show deployment directly generated or fed over 210 TV reports in some fifty countries.
Following a successful first deployment in 2009 of SERVICE+ TV, developed by the Aero3A agency, the organizers of the International Paris Air Show... Download the press release
